Last BBC 2’s flagship current affairs program, Newsnight played out witha feature on the mysterious Disney Collector , an official internet phenomenon. One of the world’s most popular YouTube channels, yet all we’ve seen of this intriguing lady, is her hands. Oh, and her endless stream of toys, which she ‘unboxes’. Usually the unboxing craze on YouTube sees excited tech types opening a shiny new iPhone or Samsung box, but Disney Collector gets million of viewers, one assumes mostly children, excited about unwrapping a Kinder Egg. In April it was the third most viewed channel worldwide on YouTube, one week in July it received over 55 million views, more than any other channel on YouTube. Her most popular video has already had over 90 million views, and her total views on YouTube are almost two and a half billion.
Viral cats can only dream – and parents around the world are probably canceling cable cartoons even as we speak.