By Jonathan Keane

Less than two weeks after it’s unveiling, Apple Music is already on the receiving end of some harsh criticism over its business model and payment policy for musicians. Once the dust had seemingly settled on the company’s acclaimed launch event, Taylor Swift, a staunch opponent of Spotify’s free tier, also called out Apple on its free trial basis where artists would go unpaid for a three month period in conjunction with a free trail for customers.

Taylor Swift wasn’t the first to raise concern over Apple Music and it’s payment plan for contributing artists. A number of indie labels also chimed in describing the corporation’s payment policy as “kind of a raw deal” but Swift, through her high profile, has become a voice of sorts for fairer deals in streaming services.

The hype and bluster of the service’s announcement has officially died down now. Apple’s early drama over payment encapsulates, that despite all its promises of a better service, the company has entered a minefield that will not be easy to navigate. However in a strange turn of events, Apple’s quick response to Swift may endear it to more artists and show that this streaming service is happy to listen to it’s artist’s concerns.

Apple Music will officially launch on June 30th and much like Tidal, it will continue facing all the obstacles that come with launching a music streaming service. As the most powerful corporation on the planet, Apple is in a favourable position to make their music streaming service the best in the business. However the issues Apple Music are inevitably going to face may not lie in the quality of their app, instead they now have a world watching to see just how much they are willing to fork out to artists.

It will be interesting, to say the least, to see how Spotify, the current number one in this rat race, responds to Apple’s bold moves. Much like Apple’s new streaming service Spotify has faced criticism regarding unfair payment of it’s artists too. Swift of course is the most well known artist to publicly remove her music off the site but everyone from Thom Yorke to much lesser known indie acts have criticised the company for it’s unfair treatment of artists too.

Users and the industry alike have lacked a well-rounded view of how these large streaming services actually wok. It is obvious that Taylor Swift’s actions have prompted serious change in the music streaming industry but we can’t help to wonder will free tier streaming cut it anymore? With artist becoming increasingly brave the real question is perhaps will new users be willing to pay to avail of these music services?


Related Posts
Read More

Does Blackberry’s open letter have a return address?

Tomorrow, Blackberry will release a letter to media outletss worldwide. When I got news of this tonight, I stumbled mentally for a moment. I thought it reminiscent of the "There is life after Apple" Chiat/Day letter from Steve Jobs in the Wall Street Journal 25 years ago. For a minute I allowed techno-romance to gnaw at me, but only for a minute. Tomorrow's open missal from Blackberry reminds me more of a fake letter that appeared in Chinese newspaper, The Southern Metropolis Daily a couple of months ago, and then found it's way around China via the micro-blogging Weibo.
Read More

Mavshack VOD teams up with myPhone in Philippines, the video on-demand streaming company has agreed a partnership with MyPhone, the leading distributor of phones in the Philippines. Mavshack is a leader  in streaming local content to global populations and Mavshack Philippines is the first of several content channels being delivered worldwide.  Mavshack operate a multi-platform service similar to Netflix in the Philippines, costing around 210 Philippine Pesos, the equivalent of five dollars per month.
Read More

NASA Game Changing 3D Printing success really matters

Last night I tweeted a link to the Press Release from NASA regarding their success with  testing a rocket engine injector made through additive manufacturing, or as we say these days,  3D printing. What surprised me was the reaction I got via re-Tweets, messages and people just saying 'wow!'. I think what caught people's attention was the potential highlighted by the success in NASA's test, the potential for manufacturing and for business.
Read More

Social Media: quality always tops quantity

In recent years I have had the privilege to speak at a number of different events on Social Media. Typically the area of greatest interest has always been Facebook. The same question always pops up during the Q&A part - “I don’t have a budget for Facebook, how do I get to 100,000 fans?” To be fair, there is not one answer to this question for every industry but I will try to give you an answer that should set you on the right path.

Subscribe for the free weekly newsletter with the latest reviews and any current offers.