FACEBOOK BUYS FITNESS-TRACKING APP

Not wanting to get left behind in social media terms, Facebook are still snapping up other apps and developers left, right and centre – remember they bought WhatsApp and Oculus Rift recently, both for over a billion and a half dollars each – and they’re at it again, purchasing ProtoGeo, the company behind the Moves app.

Using any smartphone’s built-in motion trackers, the app has been downloaded over four million times by users who want to keep track of their movements and calorie-burn rate. So what does that mean for Facebook? Will they implement this fitness stuff for their own social media app? Apparently not, as the ProtoGeo people say themselves: “For those of you that use the Moves app – the Moves experience will continue to operate as a stand-alone app, and there are no plans to change that or co-mingle data with Facebook.”

So we’re not turning into Face-And-Body-Book just yet.

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