A while back, Google released the not-very-imaginatively titled Google TV, and in all fairness, it didn’t do well. It was next to impossible to navigate clearly, which was enough for people to be turned off and stick to what they know, i.e. Apple TV. They’ve tried before, and failed before, but that’s not gonna stop them from trying again, and by gum, do they intend on succeeding!
Android TV is wisely going to use the same interface as every other type of Google related product – the operating system is already in operation on plenty of phones and tablets and even in some cars and smartwatches! – which has proven to be a hit with the consumer and, most importantly, startlingly easy to use.