A host of big music industry names have joined forces to launch Tidal, a streaming service being billed as the first artist-owned platform for music and video.
Rihanna, Madonna, Beyoncé, Usher, Daft Punk, Arcade Fire, Jack White and Kanye West joined a host of other stars as they were revealed as co-owners of the subscription service, which is the brainchild of Jay Z.
Unlike rivals Spotify, the service will not have a free tier – meaning the musicians stand to make more money from it.
The new service claims to provide perfect sound quality that no other service is capable of circulating – as well as interviews with the stars, high quality videos and personalised playlists.
See what you think of the service through this neat video: