Sage announce e-commerce roadshow

Leading payment system provider Sage Pay have announced two roadshow events for Cork and Dublin on how SMEs and start-ups can build a successful online business:

  • 30thMay, Bewley’s Hotel, Sandyford, Dublin: 8.30to 12.30pm
  • 28thMay,River Lee Hotel, Western Road , Cork: 8.30 to 12.30pm

The events will demonstrate how start-up businesses and SME’s can develop a successful e-commerce business. Expert speakers will be available to talk on all aspects of e-commerce, including the rise of mobile-commerce, digital marketing and website optimisation. These road shows aim to showcase e-commerce best practise for start-up’s and SME’s that are  making the move online.

Online trading has never been more important to the Irish economy. Changing retail patterns have had a major impact on the way in which Irish businesses trade and consumers shop. Already, in Ireland, €4bn of the total €35bn[2] retail spend is now online. It’s expected to grow to €11.3bn[3] in four years’ time.

Speaker List

1. Getting started: Sean Wilson, Sage Pay

2. What works, what doesn’t: Optimising your website: John Coburn, Praxis Now

3. Digital marketing: Alan Coleman, Wolfgang Digital

4. Benchmark your e-business: what really matters in 2013: Alicia Skubick, Sage Pay

Sean Wilson, MD Sage Pay Ireland said, “As consumer expectations continue to advance, our events aim to demonstrate how retailers can make the move online, highlight the easy wins and ultimately, how to increase conversion and drive sales.”

Joan Mulvihill, CEO of the IAA added, “With €4bn being spent online by Irish shoppers the opportunity for Irish retailers is enormous, the challenge is not in convincing retailers to develop an e-commerce proposition but rather in enabling them with the skills and knowledge to execute it. This roadshow is ideal for retailer owner/managers to build that knowledge by learning from Sage Pay’s industry expertise.”

The events aimed at online Retailers and those existing retailers about to make the move to online trading, are free to attend and are supported by The Irish Internet Association.


About the speakers

John Coburn

John is a founding director at PraxisNow, one of Ireland’s leading specialists in SEO and search marketing. He has led search projects for more than one hundred companies across a range of industries and has mentored hundreds more in their online transition. He is a consultant to several exporting Irish businesses, has written two books, is a Business Advisor on Enterprise Ireland’s International Selling Programme, and is a regular contributor to many of Ireland’s colleges and business networks.

Alan Coleman, Wolfgang Digital:  Alan adapted his passion for strategy games to start Digital Marketing Agency Wolfgang Digital in 2007.In subsequent years, Wolfgang Digital have become the first Irish agency to have a campaign published by Google as a “Google Success Story”, and now have 4 such campaigns published by Google. Wolfgang Digital have won numerous awards at the Digital Media Awards including “Best Search Campaign”, “Best Integrated Media Campaign”, “Best Use of Digital for Overseas” and they are very proud to be the holders of the “Grand Prix Award” from the 2013 event. Alan also lectures in the Digital Marketing Institute on  a regular basis.

Sean Wilson, Sage Pay: Sean Wilson joined Sage Pay (formerly Integral) in 2005. He succeeded Michael Sweeney as MD in January 2010. Sean has over 15 years’ experience in technology companies, in both SME and corporate environments Prior to joining Sage Pay he worked for Cisco Systems and Nortel Networks in Silicon Valley in a number of roles including Project, Process and Staff Management. Sean has a Bachelors Degree from Aberdeen University and MSc (Mgmt) from Trinity College Dublin.

Alicia Skubick, Sage Pay:  Alicia joined the team in February 2012 and is responsible for the development and oversight of all European marketing strategies, ensuring a unique and exceptional customer experience and brand awareness in each of the territories.

Seven years later, Alicia joined Travelex / Western Union as Director of Marketing for the UK, where she soon was appointed Global Head of Marketing.  Her career extends from Symantec, where she developed the global strategy for online channels and was responsible for establishing successful programs for partners.

With over fifteen years experience in the technology and payments industry, Alicia has accumulated successes and great results in the areas of branding, digital marketing, PR, lead generation, trade marketing, product marketing and e-commerce.

  1. Think Mobile & The SME : RedCert.com
  2. Sage Pay
  3. Irish Internet Association
  4. How the Business Online Voucher should work : Redcert.com

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