Over the Christmas break, Samsung launched Milk VR, a free streaming service to be used in conjunction with their Gear VR headset. For anyone not in the know, the Gear VR was developed in partnership with Facebook (after they bought out Oculus Rift, the current go-to company for all things virtual reality), to develop a headset which would be used by attaching their Samsung Galaxy Note 4 to the front of it, and et voila, virtual reality!
The device, which costs $199 (in addition to whatever you’ve already spent on the Note 4), is intended as an early, cheaper alternative to the Oculus Rift, which is still not quite ready for home consumption. Demand for the Gear VR had dried up when costumers found there wasn’t much in the way of content. Hoping to entice people back to their VR outlet, Samsung are now giving away the VR content for free, with the additional interest being used to bring in more of the content’s producers to make more.
All of this means that hardware companies do seem to be taking the virtual reality movement quite seriously, but whether or not the general population will be willing to follow them is another thing entirely.