Sony has filed for the patent on a new type of advertising that they are hoping will make consumers interact more with the product and almost enter into a type of video game, but which will probably end up driving most of the population insane.
Imagine, if you will, you’re watching your favourite episode of Friends, when suddenly an advert pops up for Coke Zero. If you wish to watch the entire advert and return back to Friends once it’s over, then you can totally do that. But if you want the ad to finish before then, you’ll need to shout “Coke Zero!” at your smart TV, and then the advert will stop, and you’re back to Rachel and Ross.
While the applications for this are obviously very much related to psychology – getting someone to shout out the name of a product is a good way to get that product imprinted on their minds – we imagine it’ll get the same reaction as YouTube advertising did, which, if you remember, was about as negative a reaction as possible.