The world may already be in thrall to Transformers, (Michael Bay’s four live action movies alone have raked in $3.7 billion) but there may be a new kid on the block, quite literally. A new outfit has begun fundraising on Kickstarter to carve its own niche in the highly competitive toy market, with its own wooden variants of the popular franchise.
Although careful not to directly infer or make reference to their slightly more high profile competitors WooBots are, essentially, wooden transformers and they’re all the cooler for it. Coming in a pretty impressive array of designs, the toy line boast eye pleasing motion and nicely shaped and contoured figures that morph from cars, trucks and military vehicles, into pleasantly wonky little wooden robot figures. While they might not be beating Hasbro in sales any time soon, we salute these blocky bots!