Browsing Tag
big data
4 posts
9
Swedish Instaward target Scandinavian retailers with iBeacons
Instaward AB is the first company in Scandinavia with its own iBeacon development and manufacturing capability. Instaward are targeting retailers who want to tailor messages for their customers, based on the customer's exact position and previous buying behavior.
iBeacons Can Change Retail Forever
Today on Down To Business we chatted about a simple little device, costing around €25. There's not much inside, they're not that smart and they're a modest price but these little pieces of plastic could change the way we spend our money, and our time forever. You can use the information advertised by beacons to enhance the user’s experience of a particular location. For example, a museum app can monitor for beacons placed near the museum’s important exhibits.
The object of my affection revealed.
There's been talk for a while. I've left clues around the office and said too much on occasion. Suspicions have been raised. Finally, I'm willing to admit there's something going on, or at least I can no longer ignore the frisson of excitement that tickles me when I find myself near a data centre. There she is, all cooled and sparse. I can't keep this to myself any longer.
Raytheon predict a RIOT: your ‘predictive’ data
Last week, Ryan Gallagher in The Guardian wrote about RIOT, an experimental project by the defence contractor Raytheon. A Cyber-Tracking tool, RIOT (Rapid Information Overlay Technology) analyses photos and the location data that may be attached to the photos that social network users take and post to services like Instagram or Facebook.
