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Burberry

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Burberry CEO Ahrendts gets ready to wear Apple

Less than two weeks ago Burberry CEO, Angela Ahrendts joined SImon Constable on WSJ Live to talk about enhancing the longevity of a heritage brand using social media; last night it was announced she'll join Apple as Senior VP of Retail and Online stores. In doing so, she follows another fashion leader, Paul Deneve the former CEO of Yves Saint Laurent to Apple. No-one's quite sure what Deneve does in his role as a vice-president of Apple - he reports to Tim Cook and works on some 'special projects'.

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