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social media

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Snap Spectacles

In order to continue fuelling growth and expansion, Snapchat has moved in to the hardware business and this has come in the form of an odd looking pair of sunglasses. There are no ordinary sunglasses and the Snap Spectacles can record up to ten seconds of video that you can post online, wirelessly. Given the furore that Google Glass caused though, have Snap managed to make a product that's easy and fun to use that won't draw the ire of the privacy sensitive?
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Atos’ Vision & technology in sport

During the London 2012 Games, Atos unveiled a thought-provoking and in some ways controversial vision for the future of the sport in 2020 with the launch of the Digital Edition of the ascent thought leadership program illustrating their thoughts on how technology could radically transform the experience of athletes, TV and online viewers at home, and fans in the stadium by 2020. A controversial yet fascinating hypothesis they suggested was was a suggestion that by 2020 competitions could could stages where athletes compete in the same race but are not located on the same track, the same pitch or even in the same country. Athletes could perform or run in their own city, but maybe appear together as holograms in the same race, when viewed by the TV audience, or even by the stadium audience.
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Social isn’t dead but virtual communities may leave you wanting.

Social media as we know it now,  appears to be fragmenting at an increasing rate. Why? Data protection and privacy have become discussion points over the last two weeks, but disregarding that let's think about those boggling numbers again; hundreds of millions of users on various social networks - a billion of us using Facebook; these aren't communities albeit, the subgroups of friends are virtual communities, but those smaller groups themselves are often too big and too diverse, particularly amongst 18-24 year olds. You cannot have that many friends. Social Capital is a limited commodity.
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Social Media: quality always tops quantity

In recent years I have had the privilege to speak at a number of different events on Social Media. Typically the area of greatest interest has always been Facebook. The same question always pops up during the Q&A part - “I don’t have a budget for Facebook, how do I get to 100,000 fans?” To be fair, there is not one answer to this question for every industry but I will try to give you an answer that should set you on the right path.
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