Canon Europe announced today it is acquiring the London digital photo start-up Lifecake, in a move that could at last add some impetus to Canon’s fledgling attempts to turn camera owners in to digital service customers of the world’s biggest camera maker.
Canon have under-delivered for consumers who’ve used the clunky iMage Gateway or Irista platforms. It was apparent when Canon launched the Irista website that they wanted to be involved in everybody’s photo from taking to storing to printing, but it was also apparent that they hadn’t quite figured out what business model they’d settle on. Canon now though, have an incredible opportunity: if you’ve ever changed operating system from Mac to Windows or from iOS to Android you’ll know teh pain, duplication and frustration involved in getting your photos where you want them from multiple devices and operating systems. The best option for Canon was to find a start-up that knew what they were about, and did it well, and with Lifecake, they’ve found it.
Lifecake is photo-sharing app designed for families, allowing parents to store, organise the special from their children’s lives. As well as working on smart-phones, tablets and desktop platforms Lifecake memories can be preserved in printed photobooks.
The app, currently available in English but with 4 new language versions launching today was founded by a group of relations and friends who’d spent time working at Skype, Yahoo! and Microsoft, one of the founder decided, having traveled 6,000 miles for the birth of his nephew, that something, digital, had to be done.
“Today, we are all taking more photos on more devices than ever before but often become overwhelmed and even disconnected from them. We would all like to be able to quickly find our photo as we remember a moment – at the swipe of a finger – and relive it on any screen, or print it to hold. At Canon, we are building digital services to help people do just that with tailored experiences.” – Alberto Spinelli, Director of Digital Services at Canon Europe
CEO and co-founder of Lifecake, Nicholas Babaian comments: “With the reach and technology of Canon, we’ll strap booster rockets onto our service. At the same time, our team will accelerate the growth of Canon’s digital services ecosystem. But we’re most delighted that our existing and potential customers will know their precious memories are safe with one of the most trusted brands in photography – a company that’s helped families capture and relive moments for nearly 80 years and will continue to do so for generations to come.”