Dermot Daly the founder of Tapadoo came in to talk recently about iBeacons on Newstalk’s Down To Business with Bobby Kerr. Before Dermot came in, he created a demo app – a fictional Newstalk Café so we could see how users with smart-phones interact with beacons as they visit different locations, and even different spots within locations. And if a café’s app remembers you, it could remember the sort of coffee you order every afternoon, is different from the one you start the day with: good news for consumers, and great tool for business.
Today on Down To Business with Bobby Kerr we chatted with Dermot Daly the founder and CEO of Tapadoo about iBeacons, a technology that I believe can change retail, for the better, forever. Sharp retailers and venue owners are following Apple and Major League Baseball in putting these cost-effective little Bluetooth LE devices in stores and places like museums around the world to personalise the customer experience in way that was unimaginable five years ago.
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