NUTRIVIEW by Brian Barrington, Dalkey, Co. Dublin.
It’s doubtful that anyone looked lovingly or affectionately at a blender before last year. It’s even more doubtful that anyone used it that regularly, due to the time and elbow grease required to clean all the separate components and the awkward angles and sizes that go along with that task.
The NutriBullet changed all that, taking the market by storm in 2014, and giving people a way of introducing fruit and vegetables into their diet in a natural, convenient way. The device also appeals to a wide range of people: from the fitness fanatics who love to invest in their health and wellbeing, to busy business people who need an extra source of energy in a quick and compact way.
The premium device has accumulated a cult-like following in a short space of time, with its own set of buzzwords and phrases to describe the process (#nutriblast has over 47,000 posts on Instagram, and #nutribullet has over 317,000). The hype of the NutriRelovution is down to the machine’s nutrient ‘extracting’ not ‘blending’ method, which releases the goodness from the fruit and veg fully, instead of shredding it to pieces.
The NutriBullet ‘Nutrition Extraction’ mechanism also allows nuts and the stalks, skin, and seeds of fruits and vegetables to be blitzed into a silky-smooth liquid, devoid of fleshy chunks, large pieces of leaves, and unblemished by the tiny seeds of fruits even.
David ‘Avocado’ Wolfe, Nutribullet’s longevity and nutrition expert, demonstrates how to use the machine in a series of YouTube videos. Not that the process is in anyway complicated – place the blade on the cup, push the cup down into the base, and twist – the video gives a much better indication of the ethos and ideology behind the device, as well as a sense of the massive community following that has erupted as a result of the slick, smooth, and well-branded machine.
“This machine is designed to break down the cell walls of your food, releasing, unleashing [fist pump] nutrients inside, transforming fresh food into [dramatic pause, then another fist pump] superfoods.”
The device isn’t only good for extracting nutrients. Despite a hefty price tag of €130, the Nutribullet sold out at a rate of one every 30 seconds last Christmas in John Lewis, and is sure to be a bestseller again this year. Clear evidence of the health and fitness revolution that’s in full bloom at the moment, as well as the incredible drink this machine and its magic blade yields.
For more in health and fitness, and the best in NutriBullet recipes, check out GetSet.ie
