Swedish Instaward target Scandinavian retailers with iBeacons

Instaward AB is the first company in Scandinavia with its own iBeacon development and manufacturing capability. Instaward are targeting retailers who want to tailor messages for their customers, based on the customer’s exact position and previous buying behavior using the Apple developed proximity marketing technology, first used by Apple in their own retail stores.

Instaward’s system consists of three components: the application, a modular server solution and the Instaward Lighthouse – the beacons themselves. Headquartered is in Stockholm, Sweden, with a software development centre in Ukraine, who in turn collaboration with developers in Lund, Sweden whilst the manufacture of the beacons will be in Sweden and in China. 

Hans-Jörgen Henriksson, who previously served as president of PC Card International AB, has a background in M2M and mobile development. In 2013 he started working together with Michael Collaros and Felix Etzler on the design and concept firm Bob 601 AB. Two of the founders met Nolan Bushnell, founder of Atari, in California five years ago. They developed a concept based on a mobile platform linking information and offers together. During a meeting with the Swedish inventor Håkan Lans, the founders asked him how best the platform could be constructed. he story goes that Lans then sketched up a design on a napkin. Collaros and Etzler subsequently teamed up aith Hans-Jörgen Henriksson and Instaward’s platform was born.

[blockquote class=”kp-blockquote-2″]Our goal is to develop the system rapidly to become the market leader, with a complete technical system based on Bluetooth Low Energy 4.0, so-called iBeacons. The system will support both Apple’s iOS7, Google’s Android and Microsoft Window Phone. Our iBeacons will also be available to other developers. We currently have several discussions with major retail chains. – Hans-Jörgen Henriksson[/blockquote]
  1. Instaward website
  2. How iBeacons might work for a café : redcert.com
  3. iBeacon’s can change retail forever: redcert.com : April 12, 2014
  4. 9 Industries already using iBeacons : Jonny Evans : ComputerWorld

Point of interest: Instaward, Stockholm, Sweden


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