It’s not just the tech-head companies that are involved in the next step of smart tech-wear, as the upper end of the luxury brands are now diving headfirst into the competitive market, with the latest to announce their involvement being too-expensive-for-us-mere-humans-to-afford watch-makers Tag Heuer.
Due to be fully announced at the Consumer Electronics Show in Las Vegas this coming January, all that is known at the moment is that the smartwatch will run on an Intel processor, but there is no word yet on what operating system or software will be involved.
This is all after the higher-ups at Tag Heuer have openly talked about their dislike for the Apple Watch (“To be totally honest, it looks like it was designed by a student in their first trimester.”) and other competitors such as Samsung and Sony (“They look like cheap, plastic-designed watches. In the luxury category, we work on every detail for crafted value. When I see the smartwatch, it’s interesting, but in terms of design, it looks like a cheap wrist computer. There’s not one that makes a great connection.”)
Let’s see how Tag’s is received when it’s released properly next month.