Why Sony bought Gaikai

Sony is still is a great global brand – but they’ve missed a couple of boats. They missed the MP3 player and the Smart TV revolution – Apple and Samsung swooped on their territory and won market share away from the iconic Japanese company.

But despite challenges in a number of their businesses, they’ve been doing gaming well since the launch of Sony Computer Entertainment in 1993, and the PlayStation captured the global heart of a generation – until the Xbox came along. Now though, it;s almost neck-and-neck with Microsoft Xbox and Sony PlayStation 3 ; 65 versus 63 million units sold – Xbox more popular in the US while in Europe and Japan PlayStation is the favoured device. Now Sony, having spent $380 million, own one of the key innovators in a business that will grow exponentially in the next 2 to 5 years. And if you own the platform – you can ensure it works the best on your device. 

Sony a global player again? This time it’s all in the cloud and the cloud, is ready.

Sony will undoubtedly invest in, and grow Gaikai – and they’ll be looking at modeling the  success of Apple & Amazon’s eco-systems : Device – Store – Content – Consumer can work as well for the gaming customer.  You don’t have to own the content – but you need to get it to the right people, on the right device and, make it easy for them to get. We all like easy. And content, [on good broadband], is very nearly king. 

“I’m all over the place. I don’t just do this with the game industry, I do this with life itself. If I get on an airplane, whoever sits beside me, I know we have something in common, and it’s my challenge to find out what it is. My theory on this stuff is, you should try everything.”

— David Perry, Edge-online interview
  1. David Perry Interview @ Edge-online
  2. Gaikaiwebsite: www.gaikai.com
  3. OnLive Website: www.onlive.com
  4. Coverage at The Guardian : technology
  5. Why now is the right time for Cloud Gaming >>


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