Sony is still is a great global brand – but they’ve missed a couple of boats. They missed the MP3 player and the Smart TV revolution – Apple and Samsung swooped on their territory and won market share away from the iconic Japanese company.
But despite challenges in a number of their businesses, they’ve been doing gaming well since the launch of Sony Computer Entertainment in 1993, and the PlayStation captured the global heart of a generation – until the Xbox came along. Now though, it;s almost neck-and-neck with Microsoft Xbox and Sony PlayStation 3 ; 65 versus 63 million units sold – Xbox more popular in the US while in Europe and Japan PlayStation is the favoured device. Now Sony, having spent $380 million, own one of the key innovators in a business that will grow exponentially in the next 2 to 5 years. And if you own the platform – you can ensure it works the best on your device.
Sony will undoubtedly invest in, and grow Gaikai – and they’ll be looking at modeling the success of Apple & Amazon’s eco-systems : Device – Store – Content – Consumer can work as well for the gaming customer. You don’t have to own the content – but you need to get it to the right people, on the right device and, make it easy for them to get. We all like easy. And content, [on good broadband], is very nearly king.
External links & references
- David Perry Interview @ Edge-online
- Gaikaiwebsite: www.gaikai.com
- OnLive Website: www.onlive.com
- Coverage at The Guardian : technology
- Why now is the right time for Cloud Gaming >>