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YOUR IPHONE IS SAVING THE WORLD

August 6, 2014
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Part of Apple’s latest promotional campaign, their latest advert – entitled “Dreams” – really is showing off the world-changing and life-saving potential of their iPhones. Whereas the previous adverts “Parenthood” focused on the home and family, and “Powerful” displayed the creativity potential that could be used and discovered within the phone, “Dreams” goes for the more humanitarian approach.

Firemen, doctors, vets, ecological scientists and so on are using the iPhone and the available apps to do some great things around the world, and Apple’s latest slogan of “You’re more powerful than you think” continues to ring true here.

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