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Visionary Zenprise acquired by mobility focussed Citrix

A few hours ago it was announced that Citrix have agreed terms to acquire Zenprise, the world's leading mobile device management software maker. To many in the industry this isn't a surprise, an acquisition was expected, but perhaps this happened a little sonner than we'd anticipated. So what prompted CiItrix to make this move?  With the profilferation of corporate owned mobile device and the burgeoning trend for BYOD there is growing demand for mobile device management software.