Andy O'Donoghue joined Bobby Kerr on Newstalk's Down To Business to discuss the patent recently granted to Apple for a device they termed iTime. Andy though thinks Apple have done a good job convincing the market that they're building a Smart Watch with lovely interchangeable (lulti-coloured!) straps, whereas, could iTime in fact be an interface for your entire life?
iTime will likely be the gong that silences the the nay-sayers who mumbled 'there's no innovation at Apple anymore' - despite new frameworks like HealthKit and HomeKit that could kick-start entire industries, new iPhones this September and incidentals like a whole new programming language Swift, the market wanted Apple to spring something so huge it could change the world. In yesterday's quarterly results we noticed a 36% increase in Apple's R&D spending. At a company where much work is done and cost already accounted for in a type of modular innovation process before a new product is created a surge in R&D is a good clue that there is plenty going on.