iphone

When Apple reinvented the phone in 2007 they changed not only an industry, but popular culture forever. As consumers, we became fluent in the use of apps, music and telephone calls bonded on the same device and after computer scientists had toiled on touchscreens for decades, Apple went and put a beautiful little one, on a phone. Almost a decade on, Apple have seen their first ever decline in sales for their super-star product but it remains the standard bearer for an industry.