Today on Down to Business with Ian Guider, we looked at how SME owners can get their business, their brand and their products on to the smart-phones and tablets of the 40% of consumers who are using the web on the go. We were also joined by Alex Fegan from Tempster, a smart Irish start-up company who created an App to let restaurants and bars earn revenue from unsold and cancelled tables - or when things are just a little slow. Think LastMinute.com - but for a table at the restaurant just up the street.
The ‘consumerisation of IT’ has brought tablet computing from the living room to the office. And tablets are radically changing businesses. Initially the tablet was perceived as a 'third device' - in addition to the PC and mobile phone. It's likely though, that traditional PC sales over this next year will be squeezed as many business users adopt the tablet as their primary device.
I spoke about how disruptive technology is changing things for both the consumer and consequentially the SME. The single message that I hoped to leave attendees with was 'think mobile'. With mobile devices accounting for at least 20% of internet traffic now, and we're told these mobile users are more likely to buy, it's critical that business owners prepare themselves to deal with the mobile customer. Why?